The Chefs are coming – don’t cook JUST EAT
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It was JUST EAT who pioneered building a "proper" consumer brand in our sector using classical media channels with a twist. We started working on the Belly & Brain concept at the end of 2008, and it has done a great job in the UK and a number of other countries, but now it is time to move on. We are taking our branding efforts to a new level, and we are now ready to introduce the chefs!
The chefs are pretty upset, because time and time again they can see that normal people are doing the cooking them selves! What a hassle! It is also dangerous! And often it doesn't taste very well - other people have the same view ("don't trust you oven" - slightly manipulated of course!). Cooking should be done by the professionals, the chefs - and funny enough, those guys you can access via JUST EAT.