May 3. 1994 was a big day for me - I handed in my master thesis with the simple headline "Innovation". I studied Economics at the University of Aarhus, Denmark (cand. oecon) which is a fairly theoretical and abstract education, so when writing a thesis on innovation I of course had to introduce the topic by defining what innovation actually is. I had read dozens and dozens of books on the topic, but had never found a good, theoretical definition of innovation. So I came up with my own.