A lot of people are copying Just-Eat. Some are copying our business model, and we then compete with them in the market, that’s fine. Then there are the ones that try and copy parts of our name, I find that pretty ridiculous. Problem is, that if we allow some people to do it, then it can quickly be a slippery slope. On the other hand, for some outsiders it looks a bit petty to send legal letters to small companies, but precedence effects are important so it is difficult to avoid in some cases.
I also saw this one the other day just outside of Copenhagen, that is almost cute: