The two dear friends, Belly & Brain are soon coming. When Belly says “takeaway”, Brain says “Just-Eat”! This will be the biggest and most ambitious brand campaign ever for a online takeaway company. And for us, it is actually only the first, major test. We will hit 20 Mio. consumers in the UK with the campagaign during November, and then with the necessary tweaks, the rest of the UK will bombarded in 2010. The other countries will also follow – some with Belly & Brain, some with other smart concepts.
Can’t wait to see the response. And you can follow the development here: Belly & Brain, the website.