At Just-Eat we are very proud of our two mascots, Belly & Brain, and now we actually have a bit of external love for these carachters as well. And I am not talking about the nearly 100,000 people who have seen the UK version of the 2 first commercials, but the fact that we have been shortlisted for the Thinkbox Award in the UK as “best use of tv for response”. Not bad given that there were hundreds of that kind of commercials the last 12 months.
Cross your fingers, hopefully Mat and his team can collect an award a month from now. We are not quite in Hollywood yet, but given this was our first major TV commercial, then I think we did a pretty good job. Well done us!