Monthly Archives: September 2011

World Meeting September 2011 – Milan

Three times a year all Just-Eat managers (now a whopping 75!) meet for a few days to dive into best practice within Sales, Marketing, Operations and Technology – and have a bit of fun. I have been writing about these events before, but this time I will refer back to the old saying that a picture says more than a thousand words. So, here we go with lots of random pictures from meetings (well one meeting), a walk through Milan, a bar in Parco Sempione, dinner on Friday night plus a few of the not censored pictures from the night club.

NB: this is one of the heavier pages to download, sorry for that, but there is a good story here …

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And the day after with tiny eyes, but the essential thing is, that he was there at 8.15 in the morning, ready to go:

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Thanks to Camron for taking a 1,000 pictures!

Just-Eat goes samba – BIG TIME: welcome to Restauranteweb

At Just-Eat we are today very happy to announce something we have worked on for a very long time – something that will also reveal who the two guys are on that picture I posted the other day when I wrote about Just-Eat in Brazil. We are partnering with the two entrepreneurs, Marco Corradini and Luiz Jares, who since 2004 has build into the clear leader in the online takeaway market in Brazil. So here they are, the two guys that were censored out on the last picture on this blog:


This is pretty big news for all of us. Our investment into Brazil over the next couple of years will be one of the biggest investment so far in the history of Just-Eat, and with Restauranteweb as the foundation it will be full speed ahead. There are already 25-30 guys in the mainly Sao Paolo based team, and I am sure there will be plenty of challenges in the coming years, but that is the best part of it.

Just-Eat will operate under the Restauranteweb brand. If you have a look at the website, then we have changed the look and feel of the logo, so it is more aligned with Just-Eat’s logo, but Restauranteweb is the brand we will build in Brazil.

Thanks to all that made this partnership possible, e.g. Luiz, Marco, Rasmus, Camron, Aldo, Adolfo, Giorgio, Jeff plus plenty more. Paperwork is done, now focus on execution.

Just-Eat goes samba

Just-Eat has landed on our fourth continent, and what a place! Brazil is one of the big, fast growing nations of the Planet, and in parts of the country there is a well developed food delivery culture. We have had our eyes on Latin America in general, and Brazil specifically, for a long time so it is about time we come out with the news that we are doing business in the country of Pele, Zico, Ronaldo and Ronaldhinho (in every World Cup when Denmark has been kicked out, Brazil always been my favourite team). Our investment in building the category leader in Brazil is of course a long term investment, since e-commerce penetration etc. is not quite as developed as in some of the other countries we are operating in, but that is fine with us – we are always ready to put in the effort over many years as long as we end up as winners.

I recently came home from a Sao Paolo trip to check out our new company in Brazil. We have a great team in place now headed up by Emerson, Aldo and Adolfo. A strong team is also needed, because Brazil is a big opportunity for us, but also a very complex opportunity that will take many years and a lot of money to get right. Brazil will grow slower than e.g. the UK has done for us, but before 2020 Brazil will be one of the biggest countries in our Group.

One of the important things when I visit our local teams is to get a feel for their fighting spirit and team work, and my visit to Sao Paolo was also on that dimension a very positive experience. The team is more senior than the normal country teams we put together, but they still have a hunger for success, and at Just-Eat that is something we know is half of what is needed to get through all the hurdles the next many years.

Here a picture of most of the BR management team during lunch, and oh, there is a couple of other guys sitting there that are incognito for another week or so, stay tuned -;)


We have had people on the ground for half a year preparing all the thousands of details necessary to do things successfully and adapt our concept to Brazil. Pt. we have nearly 20 people in Sao Paolo, incl. Emerson who is the Managing Director heading up our team.

Personally, I am very excited about our long term opportunities in Brazil, and especially my 2014 visit will be a pleasure spiced up with a bit of World Cup football.

Just copycats

A lot of people are copying Just-Eat. Some are copying our business model, and we then compete with them in the market, that’s fine. Then there are the ones that try and copy parts of our name, I find that pretty ridiculous. Problem is, that if we allow some people to do it, then it can quickly be a slippery slope. On the other hand, for some outsiders it looks a bit petty to send legal letters to small companies, but precedence effects are important so it is difficult to avoid in some cases.

I also saw this one the other day just outside of Copenhagen, that is almost cute:

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The robots are coming … in a few years

Today, Just-Eat is only involved in food delivery in Denmark, where we have a very successful and growing delivery operation with 25 cars, Just-Delivery, run but good old JJ. It is not our intention to make delivery part of our Group strategy any time soon, but personally I am convinced that one day most food delivery (and a lot of other delivery operations) will be run by robots!

I have heard quite a few disrespectful remarks about my robot vision from dear colleagues, but I know who will have the latest laugh, check this one from the first pizza delivery robot ever, or check out what Google cars can do now a days – in my world view, these two video clips are scientific proof that I am right, robots anno 2020 will rule the delivery market …

2 month ago our UK operations moved their office to Elstree/Borehamwood, where they now have a big, and very nice office incl. massive rooms for the managers (i.e. 5 times what I got). In the kitchen, Jakub (our lead designer) made this unique painting with plenty of Just-Eat symbolism:

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I looked a bit more into the picture, and then I noticed this bit on the right corner:

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I can’t figure out whether they are taking the piss on me, or they are celebrating the idea. Anyway, the last laugh is on me … for sure!